Will Sustainability Remain a Corporate Priority After Covid-19?

Economic pressures of the pandemic could endanger green initiatives

the earth with flowers growing out of it
Sustainability could take a hit as companies have to forge ahead after Covid-19. Getty Images

In Venice, Italy, without a gondola or tourist in sight, a jellyfish was spotted wading through the city’s famous canals. In New Delhi, India, the city’s toxic air pollution, once visible from space, has begun to clear. Along Amtrak’s Northeast Corridor route, from Maryland past Boston, air pollution fell 30%, according to NASA—the cleanest it has been since the agency started measuring. Los Angeles is experiencing its longest stretch of “good” air quality since 1995. Carbon emissions in China fell nearly 25% when manufacturing shut down to contain the spread of coronavirus.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.