Will Spaniards warm to iced tea in a can? By Luis Palaci

MADRID--Coca-Cola/Nestle Refreshments is looking to challenge some deeply entrenched social mores this summer in Spain, with the launch of iced tea in a can

In focus groups, when Spanish consumers were asked what kind of a drink tea is, the answer was a brew for old logics and the infirm. The joint venture from the two global brands will try to convince Spaniards that Nestea iced tea is a new-generation drink. The tagline: “Come to a new way of refreshment.”
Nestea’s arrival in Spain comes during fierce competition among soft drink brands.