MADRID--Coca-Cola/Nestle Refreshments is looking to challenge some deeply entrenched social mores this summer in Spain, with the launch of iced tea in a can" /> Will Spaniards warm to iced tea in a can? <b>By Luis Palaci</b><br clear="none"/><br clear="none"/>MADRID--Coca-Cola/Nestle Refreshments is looking to challenge some deeply entrenched social mores this summer in Spain, with the launch of iced tea in a can
MADRID--Coca-Cola/Nestle Refreshments is looking to challenge some deeply entrenched social mores this summer in Spain, with the launch of iced tea in a can" />
MADRID--Coca-Cola/Nestle Refreshments is looking to challenge some deeply entrenched social mores this summer in Spain, with the launch of iced tea in a can" />

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Will Spaniards warm to iced tea in a can? By Luis Palaci

MADRID--Coca-Cola/Nestle Refreshments is looking to challenge some deeply entrenched social mores this summer in Spain, with the launch of iced tea in a can

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In focus groups, when Spanish consumers were asked what kind of a drink tea is, the answer was a brew for old logics and the infirm. The joint venture from the two global brands will try to convince Spaniards that Nestea iced tea is a new-generation drink. The tagline: “Come to a new way of refreshment.”
Nestea’s arrival in Spain comes during fierce competition among soft drink brands.

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