Will Social Media Swag Boost belVita Breakfast Biscuits?

Mondelez and Droga5 launch Twitter campaign with free giveaways

Mondelez and creative shop Droga5 are launching a Twitter campaign today for belVita breakfast biscuits called “Morning Win Swag Shop.” The goal is to gain a foothold in the quick-breakfast market—a space dominated by snack and cereal bars that are made by Kellogg’s and Quaker Oats. But analysts question whether a short-lived social media blitz will move the biscuit brand (which first launched in Europe before its U.S.

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