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The next big athletic endorser is not a jock. It’s “Rowdy” Ronda Rousey, the outspoken UFC’s women’s bantamweight champion, who’s the crossover sports celebrity of the moment.
In less than two years, Rousey has exploded into the biggest star in the formerly all-male UFC. She’s scored a national endorsement deal with Xyience Xenergy, supporting roles in Entourage, The Expendables 3 and Fast & Furious 7, and Best Female Athlete honors at the ESPY Awards.
There’s another deal on the horizon.
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