Will Mobile Ads Take Off In '07, Or Be Put On Hold?

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With more than 200 million U.S. consumers walking around with mobile phones, it’s only a matter of time before marketers find a way to fully utilize them as an ad medium. And last week’s news that Verizon Wireless is joining the ranks of carriers that accept ads on its network suggests that the stage is set for big moves this year. But those in the know say 2007 will be marked by further experimentation in the U.S.

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