Will IBM Crush Madison Avenue?

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You might dub these last few months the Summer of IBM.

On July 21, IBM announced its launch of an analytics suite for marketers and advertisers. Just over two weeks later, on Aug. 3, IBM announced its completed acquisition of Web site analytics company Coremetrics. On Aug. 13, IBM announced plans to acquire marketing technology company Unica for $480 million.

We’re currently living through a complete transformation of the media buying landscape. Not just IBM, but a slew of major IT and intelligence companies are entering the media planning business.

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