Will a Free WSJ.com Pay Off?

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NEW YORK The Web’s booming consumer-business category is bracing for the equivalent of a market-jolting earnings report.

News Corp. chairman and CEO Rupert Murdoch in late November made his strongest statement to date about what’s been rumored since his company acquired Dow Jones & Co., saying he “expects” The Wall Street Journal‘s Web site, one of the few successful, subscription-based publications on the Internet, will soon become free.

That

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