Will Consumers Watch Ads for Air Miles?

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NEW YORK While many consumers are doing all they can to avoid advertisers, others are making them pay. Flinty consumers can soon watch ads to extract everything from cell phone minutes to digital music. The latest lure: airline frequent flier miles.

Hal Brierley, the founder of e-Rewards, a site that gives users reward points for filling out surveys and receiving marketer e-mails, is branching into advertising with E-Miles, an online service that will give users frequent flier miles for watching or reading ads and responding to questions about them.

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