Will Allegations of Inequality at State Street Cast a Lasting Shadow Over Fearless Girl?

Advocates hope the campaign's message will endure the backlash

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This week’s news that State Street Corp. had agreed to a $5 million settlement over allegations that it underpaid hundreds of female and minority employees came as a shock to many within and beyond the marketing world.

The firm’s status as sponsor of the iconic Fearless Girl statue, one of the most-awarded marketing campaigns in Cannes Lions history, a led to a raft of “I told you so” recriminations on social media and accusations of hypocrisy aimed toward a company that positioned itself as a leader in the ongoing push for gender equality in the workplace.




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