Will 2022 Be the Year of the Super Bowl NFT?

Experts see big marketing potential, but the playbook has yet to be written

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Tickets to this year’s Super Bowl in Los Angeles will come with commemorative nonfungible token (NFT) collectible versions customized with each seat number. Two cryptocurrency exchanges—Crypto.com and FTX—will air dueling ads during commercial breaks. And at least some brands have discussed the idea of featuring NFT sales as part of their Super Bowl campaigns this year, according to an anonymous agency source, although details of any actual plans remained tightly guarded at the time of writing.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Feb. 7, 2022, issue of Adweek magazine. Click here to subscribe.