Will 2022 Be the Year of the Super Bowl NFT?

Experts see big marketing potential, but the playbook has yet to be written

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Tickets to this year’s Super Bowl in Los Angeles will come with commemorative nonfungible token (NFT) collectible versions customized with each seat number. Two cryptocurrency exchanges—Crypto.com and FTX—will air dueling ads during commercial breaks. And at least some brands have discussed the idea of featuring NFT sales as part of their Super Bowl campaigns this year, according to an anonymous agency source, although details of any actual plans remained tightly guarded at the time of writing.

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This story first appeared in the Feb. 7, 2022, issue of Adweek magazine. Click here to subscribe.