Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
The Coca-Cola Co. has spent a reported $2.15 billion on a big share in energy drink maker Monster Beverage Corp. in a move to expand further into the energy drink category while appealing to millennials, according to The New York Times.
Coke’s purchase of a 16.7 percent stake in Monster is a long-awaited move to bolster the brand's slumping soft drink sales and get a foot in the youth beverage market.
Monster makes extremely caffeinated beverages that are popular with young consumers and holds the No.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in