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DETROIT Auto marketing veteran Steve Wilhite has joined interactive publisher rep firm Jumpstart Automotive Media in San Francisco as president.
Wilhite, who most recently served as COO of Hyundai after stints at Volkswagen and Nissan, will direct all marketing, sales and product development in the newly created position at Jumpstart. He will report to Jumpstart’s CEO Mitch Lowe. Wilhite also has joined the company’s board of directors.
“The digital space is becoming increasingly important and we are just now seeing the tip of the trend in the auto industry,” Wilhite said.
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