WildTangent, CrowdStar Ink Ad Pact

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WildTangent, which distributes casual games on the majority of PCs shipped in the U.S., has inked a pact with CrowdStar, one of the largest developers of games on Facebook this side of category giant Zynga.

Through the deal, WildTangent will implement BrandBoost, a platform that allows brands to provide gamers with free virtual goods and/or content in exchange for viewing ads.

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