Tecovas Is for the Wild at Heart in First National Campaign

Starring quirky characters in cowboy boots, 'Don't Go Gently' comes from new agency of record Preacher

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An old-school neighborhood haunt called the Picwood Bowl is more than a little rough around the edges, which is just fine by the Diamondback Donnas. It’s league night and Donna, the leader of the pack, is about to get her game on.

She’s no ordinary hobbyist though, decked out in fire-red cowboy boots to match her rose-inlaid bowling ball. And the way she attacks the lane? She’s poetry in motion, with a dance-like-everyone’s-watching attitude.

The colorful character stars in a 60-second spot for Tecovas,

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