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It remains mostly unclear what kinds of virtual reality experiences will be most compelling to people. But NBC, Samsung and director Chris Milk presented one VR experience at South by Southwest this weekend that everyone could agree was pretty cool—as it put the user right in the audience at Saturday Night Live's recent 40th anniversary show.
Unfortunately, we don't have any video to show you that even approximates the experience. But what happened was this: Milk recorded Jerry Seinfeld's monologue with a VR camera mounted on top of Camera 1—the camera right in front of the SNL main stage.