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Nasty accidents with malfunctioning equipment might not seem the stuff of comedy. Then again, few things are out of bounds in commercials these days-especially ones that try to lure fickle sports fans.

TBWA\Chiat\Day’s first campaign for Fox Sports broke nationally Aug. 17 on Fox channels. The three TV spots, with a production budget of $500,000, show what can happen down the road when industrial workers watch the baseball playoffs while assembling machinery.

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