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NEW YORK Finding the right images for Nike’s “Jordan Love” campaign, which features striking moments from Michael Jordan’s sports career, was no easy task for Wieden + Kennedy.
“Some great moments have been seen a million times,” said art director Adrian Hilton of the New York agency. “We wanted to show a different perspective.”
The campaign’s 30- and 50-second television spots, four-and-a-half-minute film and 18-page ad insert all needed unique images. So Wieden creatives spent several days immersed in NBA and Sports Illustrated film, video and photographic archives to find the appropriate visuals.
“We
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