Wieden+Kennedy Reintroduces Its “Call it Covid” Campaign as a Cry to Stop Asian Hate

One year later, the agency revamps a call to end anti-Asian racism

In its new Call it Covid short, Wieden+Kennedy continues its advocacy against xenophobia and anti-Asian discrimination.
In its new Call it Covid short, Wieden+Kennedy continues its advocacy against xenophobia and anti-Asian discrimination. Wieden+Kennedy

It was a year ago this month when Wieden+Kennedy launched its “Call it Covid-19” campaign anchored by “A word,” a staccato poem outlining the fear of violent racism experienced by the Asian American and Pacific Islander communities. The timely campaign was a reaction to the marked increase in hate crimes towards AAPI groups across the country at the start of the pandemic.

@LeonardoEff leofaierman@gmail.com Leonardo Faierman is an Adweek freelance writer.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}