Wieden+Kennedy Reintroduces Its "Call it Covid" Campaign as a Cry to Stop Asian Hate

One year later, the agency revamps a call to end anti-Asian racism

It was a year ago this month when Wieden+Kennedy launched its “Call it Covid-19” campaign anchored by “A word,” a staccato poem outlining the fear of violent racism experienced by the Asian American and Pacific Islander communities. The timely campaign was a reaction to the marked increase in hate crimes towards AAPI groups across the country at the start of the pandemic.