Wieden Taps DDB Exec for Nike

CHICAGO Michael Folino, who less than a year ago joined Omnicom Group’s DDB as chief creative officer in Chicago, is leaving the agency for a position at Wieden + Kennedy.

Wieden said he will serve as a creative director on the agency’s Nike assignment.

“He loves writing and he wants to be closer to that,” said DDB Chicago CEO and president Dana Anderson. “An opportunity came up for him there. We sat and we talked about it, and decided this was something he really wanted to do.”

Folino’s successor has not been determined, Anderson said. She said she was heading to New York this week to discuss the position with DDB Worldwide chief creative officer Bob Scarpelli, who for a time served as both Chicago and North American CCO. It was likely the agency would consider both internal and external candidates for the post, Anderson said.

DDB hired Folino, 42, last December to oversee about 130 creative personnel who handle some of the network’s showcase accounts, including Anhueser-Busch and McDonald’s. He had previously been chief creative officer at independent agency Dailey & Associates in Los Angeles. Folino has also worked for TBWA\Chiat\Day in Playa del Rey, Calif., Fallon in Los Angeles and Wieden + Kennedy in Portland, Ore.

Because of his stint at Dailey, Folino was seen as a key member of DDB’s pitch team for Safeway’s $250 million account. (The business had previously been with Dailey.) Anderson said the client had been notified of Folino’s imminent departure and that the agency would “continue moving forward” in the pitch.

This story updates an earlier item with Folino’s title at Wieden.