Wieden Repositions Weinhard's

Miller Brewing angles for a strategy more relevant to the Northwest in a new campaign from Wieden + Kennedy for Henry Weinhard’s beer.

The Milwaukee brewer shifted the brand to the Portland, Ore., agency earlier this year from Publicis & Hal Riney in San Francisco. Wieden already backs Miller’s High Life brand with what is considered one of the brewer’s better ad campaigns.

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