Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Wieden & Kennedy is preparing concepts for what will be the most expansive campaign to date for Nike’s Michael Jordan brand line. The new work is slated to run between Thanksgiving and Christmas.
The Portland, Ore., agency is expected to continue the big-budget, art-deco-influenced theme of last spring’s “CEO Jordan” campaign, painting Jordan as more than a basketball icon, per the company’s plans to move the Jordan line into other sports and cross into casual and lifestyle wear by spring 2000.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in