Wieden Readies Push for Nike's Jordan Brand

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Wieden & Kennedy is preparing concepts for what will be the most expansive campaign to date for Nike’s Michael Jordan brand line. The new work is slated to run between Thanksgiving and Christmas.
The Portland, Ore., agency is expected to continue the big-budget, art-deco-influenced theme of last spring’s “CEO Jordan” campaign, painting Jordan as more than a basketball icon, per the company’s plans to move the Jordan line into other sports and cross into casual and lifestyle wear by spring 2000.

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