Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
After a seven-year hiatus, Miller High Life returns to national TV in April with 15-second spots from Wieden & Kennedy under the “Miller time” umbrella.
New packaging for the subpremium-priced beer incorporates the “Girl in the moon” graphic used earlier in the brand’s history and the “Champagne of beer” label phrase first incorporated in 1906.
After years of relative marketing neglect, spending on the brand is being increased to the $5-10 million range this year.
Wieden’s TV work was still being completed last week, a Miller representative said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in