Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
As expected, British telecommunications company Vodafone has hired Wieden + Kennedy for its global creative advertising account.
The account will be serviced from Wieden’s Amsterdam office. Other agencies under consideration included WCRS and McCann-Erickson, both in London.
Wieden was believed to have won the review earlier this year [Adweek, March 26], but the assignment was put on hold after Vodafone failed to settle on an ad budget, sources said.
The agency selection suggests a resolution, but a Wieden spokesperson declined to comment on spending and referred calls to Vodafone, where a representative could not immediately be reached.
Other
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in