Wieden + Kennedy Wins Foster’s Lager

CHICAGO Miller Brewing Co. has awarded its $15 million Foster’s Lager account to Wieden + Kennedy, following a 10-month review , a client representative said.

The Milwaukee brewer selected independent Wieden, Portland, Ore., over incumbent WPP Group’s J. Walter Thompson, Chicago, and independent M&C Saatchi, New York, in the competition’s final round.

JWT earlier this week was cut entirely from Miller’s roster, having previously worked on the brewer’s Miller Genuine Draft and Foster’s brands (Adweek Online, July 16).

Wieden also handles Miller High Life. Media duties continue to be handled by Publicis Groupe’s Starcom MediaVest Group, Chicago.