Wieden + Kennedy Created a Board Game for a Cookie Brand, So of Course We Played It

Limited-edition Milka Biscuit Run brings ad characters to life

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

OK, here’s the deal: You’re a cookie jar. And your cookies have been swiped by the family golden retriever, who mischievously spread them across your alpine cabin.

That’s the setup of Milka Biscuit Run, a family-friendly board game created by Wieden + Kennedy Amsterdam for client Milka, which makes a variety of cookies that most of us don’t have access to here in the States.

The agency sent me an advance copy of Biscuit Run to try out, so obviously I roped my kids into some frenzied game testing.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in