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As Diet Coke gears up for a new campaign, its agency, Wieden + Kennedy, is hiring a new creative director for the brand.
Roger Camp joins the Portland, Ore., shop on March 1, just a month before sources said new work on the brand is scheduled to break.
Agency CEO Dan Wieden will turn over creative duties on Diet Coke to Camp, 31, who will partner with creative di rector Todd Waterbury, 34, a seven-year Wieden veteran.
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