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The spotlight is once again on one of the country’s most closely watched client posts, as Nike is expected to name a chief marketing officer this week.
The move could presage more agency changes or consolidation on Nike’s estimated $350 million account. Wieden & Kennedy, Portland, Ore., has relinquished some turf in the U.S. to insurgent Goodby, Silverstein & Partners, San Francisco.
A leading candidate for the post is Ellen Turner, former chief marketing officer at office supply retailer Kinko’s, said sources.
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