Wieden Flies With Delta Air Lines

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Independent Wieden + Kennedy has won Delta Air Lines’ ad account following a review.

The shop’s New York office overcame Omnicom Group’s BBDO, New York, in the final round.

Atlanta-based Delta last year spent $20 million in major measured U.S. media on its namesake brand, down 44 percent from 2007’s total of $36 million, according to Nielsen. The figures do not account for online spending.

“Wieden is an excellent agency with a proven track record of innovation and creativity, based on unique customer insights,” said Tim Mapes, Delta’s svp, marketing, in a statement.

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