Wieden Cleans Up at AICP Show

NEW YORK Wieden + Kennedy took home 12 honors at the 12th annual AICP Show, The Art & Technique of the American Television Commercial, today, the most of any agency honored.

Wieden, based in Portland, Ore., won advertising excellence honors for a single commercial for two Nike spots: “Move,” which shows a variety of athletes performing, and “Streaker,” which shows a man streaking at an English football game. The agency took twelve honors in eight categories in all. Four went to “Move,” two to “Streaker” and one to “Angry Chicken” for Nike, and one went to “Gossip” for Miller High Life.

Arnold in Boston won the only other advertising excellence honor awarded for a single commercial; this was for its Volkswagen of America “Squares” spot, which compares the round Beetle to mundane square images, such as a light socket. Arnold won seven honors total, including advertising excellence honors for a campaign—all for its Volkswagen work.

Fallon in Minneapolis won the second-most honors, eight, for work including its BMW Internet Films, “Beat the Devil,” “Ticker” and “The Hostage,” which won advertising excellence honors for a campaign, as well as its PBS spot showing the life of a goldfish hopping its way back to a river.

TBWA\Chiat\Day and TBWA in Finland won a combined seven honors for work for Absolut and Adidas, among other clients. Cliff Freeman and Partners in New York won the only other advertising excellence honor for a campaign for its Fox Sports Net spots “Hail,” “Wind” and “Lightning.”

Commercials honored at the AICP Show, which is presented by the Association of Independent Commercial Producers in New York, become part of the permanent collection of the Department of Film and Media of the Museum of Modern Art.