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New York–Wieden + Kennedy is poised to win a global branding assignment from British telecom Vodafone even as the client is still determining the size of its ad budget, sources said.
Wieden’s offices in Portland, Ore., and Amsterdam are believed to have been selected by Vodafone, the world’s largest mobile-phone operator, over WCRS and McCann-Erickson, both London, following a review.
A representative for the Newbury, England-based client confirmed the contenders but would not comment further. Sources said another undisclosed agency also participated.
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