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Widmer Brewing, which promotes itself as one of the first microbreweries in the U.S., has named Moffatt/Rosenthal Advertising its agency after an informal review of shops in the Northwest.
The Portland, Ore., shop will handle advertising and collateral for the crosstown brewer as it expands its distribution nationwide.
Moffatt/Rosenthal’s experience in craft beer advertising played a key role in its selection, said Tim McFall, Widmer’s marketing director. “We had talked to a large number of agencies in our more formal review in 1995,” he said.
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