Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Wickersham Hunt Schwantner employs a subtle yet stirring approach in a pro bono campaign supporting the Connecticut Coalition Against Domestic Violence.
Overused images such as battered wives, howling husbands and weeping kids are nowhere to be found in the multimedia effort, which broke last week throughout Connecticut.
One 30-second TV spot shows coffee being poured into a white cup. The voiceover says, “You make it just the way he likes it. Not too strong. Not too weak.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in