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Absorption of Direct Unit Spurs Departures, New Leadership
BOSTON–The painful demise of a once promising direct marketing agency will be completed next month when Wickersham Hunt Schwantner & Partners is absorbed by parent company Arnold Communications.
Agency principals Lysle Wickersham, Jim Schwantner and Amy Hunt have moved on to new pursuits outside the agency, said Arnold chairman and chief executive officer Ed Eskandarian. Hunt and Schwantner have taken jobs at Clearway Technologies, Boston, while Wickersham, who could not be reached for comment, was said to be considering various options.
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