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Wickersham Hunt Schwantner has been tapped by GiveNation.com to help position the startup to Internet savvy adults who may never have donated to a charitable organization.
Wickersham Hunt, a unit of Arnold Communications in Boston, was tapped following an informal review of about six shops, said Susan Hackley, svp of communications at the client. The final ad budget has not been set, but the marketing mix is expected to include broadcast, print and outdoor.
The client’s site launches this month.
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