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Wickersham Hunt Schwantner last week emerged from the shadow of parent Arnold Communications, defeating several undisclosed contenders to pick up direct marketing duties from MediaOne in Englewood, Colo.
The review was undertaken to unify the cable TV and telecommunications company’s regional direct marketing efforts, formerly handled by various shops around the country.
Neither the client nor the agency would discuss budget levels. Sources said the assignment could be worth as much as $20 million annually to the Boston shop.
Wickersham creative director Amy Hunt said the MediaOne account is one of the agency’s largest, along with Bose Corp.
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