Why'd They Quit?: Those Mothering Mothers

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Is it a blip or trend? The question arose as soon as the Census Bureau released data showing a drop in labor-force participation by mothers of kids under age 1. The study says 55 percent were in the workforce last year, versus 59 percent in 1998—the first real decline since 1976, when the rate was 31 percent.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in