Why You Can’t Do Strategy Without Innovation

Phil Rowley shares his views on how successful planning depends on new thinking

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In business, and in marketing and advertising, the word “strategy” is held aloft. It’s as if it is the most prized of all skill sets: It speaks of intellect and cleverness, of brilliant logistical planning and goal fulfillment. Occasionally, it even has a militaristic whiff about it, conjuring up images of attack formations and plans on how to outflank opponents.

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