You Can Blame Your Increasingly Costly Back-to-School Shopping List on Tech

Digital gadgets with high price tags cause spending to soar

As you read this, some 50 million kids are in the process of returning to the classroom and that, believe it or not, brings America’s second biggest shopping season to a close. With the sole exception of the winter holiday season, back to school is now the dominant spending occasion. According to the National Retail Federation, parents and guardians will drop a cool $83.6 billion on supplying the kids for grade school, high school and college this year. It’s an amount that easily dwarfs what consumers spend on Mother’s Day, Valentine’s Day and Easter combined.

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This story first appeared in the Sept. 4, 2017, issue of Adweek magazine. Click here to subscribe.