Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
As you read this, some 50 million kids are in the process of returning to the classroom and that, believe it or not, brings America’s second biggest shopping season to a close. With the sole exception of the winter holiday season, back to school is now the dominant spending occasion. According to the National Retail Federation, parents and guardians will drop a cool $83.6 billion on supplying the kids for grade school, high school and college this year.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in