Why WWE SummerSlam Became a Brand Bonanza

Cricket Wireless, KFC and Jolly Rancher are jumping into the wrestling ring

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WWE, which broadcasts to nearly 13 million U.S. wrestling fans a week and has 670 million fans on social media, is an entertainment powerhouse, and it's no surprise that several brands are getting in on the action.

WWE SummerSlam, which airs on Sunday on the WWE Network, will be co-presented by Cricket Wireless and KFC, and other brands including Jolly Rancher, DiGiorno and Mountain Dew also are sponsors.

"We have more than 500 live events per year and had more than 11 billion views on YouTube last year.



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