Why Women Working in Advertising Need to Stop Apologizing All the Time

New data from a study pioneered by Heat

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Women tend to apologize more than they need to for even the smallest of things, like bumping into someone on the street or asking for a minute of the boss' time. It's a topic that's been discussed at the annual 3 Percent Conference in the past, and a topic that Heat senior brand strategist Lauren Sooudi became interested in following one of the conferences.

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