Why Women Working in Advertising Need to Stop Apologizing All the Time

New data from a study pioneered by Heat

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Women tend to apologize more than they need to for even the smallest of things, like bumping into someone on the street or asking for a minute of the boss' time. It's a topic that's been discussed at the annual 3 Percent Conference in the past, and a topic that Heat senior brand strategist Lauren Sooudi became interested in following one of the conferences.

Sooudi got to thinking about all of the different issues women face working in ad agencies today and "how that relates to the work we do, how we interact and how we communicate with one another," she said.

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