Why Wendy's Is Setting a High Bar for Salads

Wendy’s next week will debut a TV ad campaign to promote a lineup of new salads. The spots, via The Kaplan Thaler Group, New York, tout the “freshness” and “high quality ingredients” of the salads, as well as preservative-free dressings. (The lineup includes Apple Pecan Chicken, BLT Cobb, Spicy Chicken Caesar and Baja.)

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