Why We Need Brands to Lead the Charge Toward a More Inclusive Super Bowl

Imagine an all-female lineup at the halftime show or more female announcers

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As the biggest day in advertising approaches, the starting lineup will include ads that feature powerful, inspiring women. This is a welcomed and important change from Super Bowl’s past when women were depicted mostly as sex symbols to sell beers and burgers. With women controlling 83 percent of consumer spending, it’s about time advertisers start devoting portions of their budgets—especially during the most high-profile event of the year—to cater to this audience.