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Vodafone, named the most valuable brand for the last four years running by Kantar’s BrandZ report, aims to focus on celebrating the human spirit and what it can achieve in partnership with technology.
“We want to evolve into the next stage of telco and really go beyond just telephony,” explains Anne Stilling, global director of brand and media for Vodafone, while discussing the yet-to-be revealed brand positioning “Together We Can.”
This Friday, the new positioning will be backed by a multimillion-dollar campaign.
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