Vodafone Is Focusing on the Power of Partnership Between People and Technology

The 12-month campaign will introduce the brand focus 'Together We Can'

photo of a young girl looking up with white text that reads
The Irrepressible Girl who fronts the new Vodafone campaign to highlight what humanity can achieve in partnership with tech. Vodafone

Vodafone, named the most valuable brand for the last four years running by Kantar’s BrandZ report, aims to focus on celebrating the human spirit and what it can achieve in partnership with technology.

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@stephenlepitak stephen.lepitak@adweek.com Stephen is Adweek's UK Bureau Chief.