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By Brian Morrissey
For all the talk of making display ads bigger and flashier, Twitter plans to go in the opposite direction. The short-message service doesn’t see standard display ads, or any rich media not initiated by users, in its future, COO Dick Costolo said in an interview with Adweek.
“They can only get so big and take up so much of the page,” Costolo said of recent efforts to give brands more space on Web pages.
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