Why Trump Just Gave L.L.Bean an Endorsement the Brand Probably Doesn't Want

Tweet follows donor Linda Bean's claims of 'bullying'

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L.L.Bean is in a tough spot today. The brand is struggling to maintain its political neutrality while also being praised by Donald Trump for the campaign support he received from one of its board members.

In a tweet thanking L.L.Bean heiress Linda Bean—granddaughter of founder Leon Leonwood Bean—for her support, President-elect Donald Trump told his Twitter followers to "buy L.L.Bean." He also linked to a small newsletter account run under Linda Bean's name.

The president-elect's tweet was clearly a direct response to Linda Bean's appearance this morning on Fox & Friends, where she said she was being "bullied" by Trump critics over her support of a pro-Trump PAC. 

"It's very much a case of bullying—bullying me, bullying the companies I own and bullying the one that I partly am on, the L.L.Bean



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