Why Top Executives at Conagra, Allstate and Citibank Hosted Transgender Teens for National Coming Out Day

The GenderCool Project aims to facilitate positive conversations

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In order to celebrate National Coming Out Day, one nonprofit advocacy group turned to three major corporations to provide a platform for one of the most vulnerable communities in our society: young transgender individuals.

The GenderCool Project formed earlier this year in order to facilitate a larger conversation about gender identity “in a positive and easily understandable way.” It was founded by Jen Grosshandler, a longtime marketing executive, veteran of the Edelman organization and mother of a transgender child, and Gearah Goldstein, a speaker and consultant on diversity, inclusion and LGBTQ matters.

“Families raising transgender children are consumers just like everyone else.


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