Why This Kidswear Founder Threw Out Her Startup Playbook

Rockets of Awesome's Rachel Blumenthal was guided by her gut

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

With Gap, Old Navy, Zara and H&M as competitors, how does a kidswear brand stand out?

For Rockets of Awesome, it’s about design, packaging and gut instinct.

In this week’s episode of I’m With the Brand, we catch up with founder Rachel Blumenthal, who shares insight on why she threw out her startup playbook. Plus, she opens up about the hardest part of building this business, her third as a founder. WATCH:

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in